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Meet The Team
Founder & CEO
Natalya (Jewelewicz) Neve is an experienced brand strategist with a background in integrated marketing and digital communications, currently expanding her expertise into the plant-based and wellness space. A former professional dancer and certified fitness trainer, she has spent years immersed in movement, performance, and the science of human health. Her journey to veganism—sparked by her family’s transition to a plant-based lifestyle—ignited a deep passion for both personal well-being and systemic change within the food industry.
Through her work in fitness, nutrition, and wellness coaching, Natalya challenges industry narratives, breaks down information barriers, and empowers others to make informed, sustainable choices. By merging her marketing expertise with her firsthand experience in movement, health, and plant-based living, she creates accessible, engaging content designed to foster awareness, curiosity, and lasting change.
Co-Founder & Nutrition Coach
Ariana Jewelewicz, Founder of Blue Top Performance, is a seasoned fitness professional with expertise in strength training, nutrition, and holistic wellness. With a background in Kinesiology, Dietetics, and Sports Nutrition, she integrates science-backed strategies to help individuals optimize their physical and mental health. Ariana brings a professional understanding of health, fitness, and nutrition, working regularly with clients to elevate their performance and well-being. Her experience with elite athletes and top coaches has honed her ability to create personalized movement, mindful nutrition, and sustainable lifestyle plans. Ariana empowers clients to achieve lasting, transformative results, fostering balance and vitality in every aspect of their lives.
NASM CPT, CNC, VCS, CWC
Pursuing M.S. in Clinical Nutrition and Dietetics
Chief Medical Officer, MD & COO
Dr. Daniel Jewelewicz, MD is a board-certified ophthalmologist specializing in glaucoma treatment, cataract surgery, and minimally invasive glaucoma surgery (MIGS). For over two decades, he has served patients in Southeast Florida at Delray Eye Associates, P.A., while holding faculty positions at the University of Miami Miller School of Medicine and Florida Atlantic University. A dedicated physician, researcher, lecturer, and surgical innovator, he also serves as an associate councilor for the Glaucoma Research Foundation. Dr. Jewelewicz has integrated alternative and holistic medical strategies into his practice for many years and recently decided to expand his expertise by studying integrative medicine at the Andrew Weil Center for Integrative Medicine. Passionate about blending plant-based nutrition with a whole-person approach to wellness, he is committed to enhancing patient care through both conventional and holistic practices.
Nurse & Holistic Health Consultant
Yuna Jewelewicz is a Registered Nurse and Holistic Health & Wellness Consultant dedicated to bridging the gap between traditional medicine and integrative wellness. With a deep understanding of both clinical healthcare and holistic practices, she empowers individuals to take a proactive, whole-body approach to their well-being. Yuna combines evidence-based medical knowledge with personalized lifestyle strategies, focusing on nutrition, stress management, and preventative care. Her mission is to help clients cultivate balance, resilience, and long-term health through a comprehensive, individualized approach to wellness.
CSO & Fitness Professional
Max Neve is a seasoned brand strategist known for driving growth across some of the top names in sports, fashion, and health and wellness. A former college athlete and committed runner, he’s deeply rooted in New York City’s fitness scene. His passion for peak performance, recovery, and longevity led him to the plant-based space, where he combines science-backed insights with compelling storytelling to build brands that make an impact.
With a background in biochemistry, Max brings a deep, research-driven approach to health and wellness branding, ensuring every narrative is both compelling and evidence-based. His expertise lies in building brands that not only inspire but also create meaningful change. Max is dedicated to helping individuals and businesses unlock their full potential—empowering them to thrive at their healthiest, happiest, and highest-performing levels.